Hugo Boss Business Plan - 10277 Words

Strategic Business Plan Disposition Strategic Business Plan Master Degree Chosen company: Katja Schmitz Sara Habte Selassie Imran Sarwar Kamran Siddiqui Han Jiashen (Sanuwar Rashid) 8th of September 2009 – 12th of October 2009 The report has been written as a project work to develop a Strategic Business plan for a commissioned company (Hugo Boss) in the course Creative Businessmanship in the Master Program Applied Textile Management Fashion Management at University Of Boras. Executive Summary HUGO BOSS is a world wide known brand in the field of fashion, offering high quality mens- , womens-, body- and since 2008 also kids wear besides other lifestyle products such as fragrances and accessories. The Hugo Boss AG is†¦show more content†¦5 3.3.4 Customers .......................................................................................................................................... 5 3.3.5 Threats from substitutes..................................................................................................................... 5 4 COMMISSIONED COMPANY DESCRIPTION AND ANALYSIS .........................................................5 4.1 GENERAL DESCRIPTION ........................................................................................................................... 5 4.1.1 General Information .......................................................................................................................... 5 4.1.2 Company Organization...................................................................................................................... 6 4.1.3 Facts and Figures .............................................................................................................................. 7 4.2 VALUE CHAIN ......................................................................................................................................... 7 4.3 BRAND PROMISE ...................................................................................................................... ............... 7 4.4 CURRENTShow MoreRelatedSupply Chain Optimization at Hugo Boss (a)5203 Words   |  21 Pages9-609-029 APRIL 27, 2009 ANANTH RAMAN NICOLE DEHORATIUS ZAHRA KANJI Supply Chain Optimization at Hugo Boss (A) Introduction Katja Ruth and Constantine Moros sat facing each other in the empty conference room. Covering the table between them were the latest operational and financial figures from the supply chain optimization pilot Hugo Boss had been running in its global bodywear and hosiery Division.1 Ruth, the director of the division, agreed with Moros, the division’s head of operationsRead MoreSupply Chain Optimization at Hugo Boss (a)5193 Words   |  21 Pages9-609-029 APRIL 27, 2009 ANANTH RAMAN NICOLE DEHORATIUS ZAHRA KANJI Supply Chain Optimization at Hugo Boss (A) Introduction Katja Ruth and Constantine Moros sat facing each other in the empty conference room. Covering the table between them were the latest operational and financial figures from the supply chain optimization pilot Hugo Boss had been running in its global bodywear and hosiery Division.1 Ruth, the director of the division, agreed with Moros, the division’s head of operations and procurementRead MoreMcq Entreprenurship5346 Words   |  22 Pagesabove.    d., Medium, Page 6    9. 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